How Moët & Chandon Has Kept the Golden Globes Bubbling for 35 Years

Hollywood’s biggest night once again came with a familiar sparkle, as Moët & Chandon returned to the Golden Globes for the 35th consecutive year, reinforcing a tradition that has become as much a part of the ceremony as the trophies themselves.

As the 83rd Annual Golden Globes lit up Los Angeles, the champagne flowed freely from the red carpet to the Winners’ Room, setting the mood for a night that celebrated film and television’s best. From the moment stars arrived, champagne toasts marked nominations, wins and emotional reunions, adding to the sense of occasion that Kenyan fans have come to associate with awards season.

Inside the ballroom, Moët bottles graced every table as actors, producers and directors settled in for an evening of glamour and high-stakes recognition. The Winners’ Room quickly became one of the night’s liveliest spots, where freshly announced winners paused to celebrate with personalised bottles before making their way to interviews and after-parties.

One of the night’s standout moments came from the red carpet itself, where a Moët & Chandon vending machine dispensing mini champagne bottles drew crowds and camera flashes. The playful touch quickly became a talking point online, mirroring the kind of red-carpet moments that regularly trend among Kenyan entertainment audiences following global pop culture on social media.

Several global personalities were spotted around the brand’s exclusive table, including Park Jihyo, Liza Koshy and Ryan Destiny, while guests such as Lori Harvey and artist German Larkin enjoyed champagne pairings alongside a menu curated by world-renowned chef Nobu Matsuhisa. Between award announcements, the atmosphere was relaxed and celebratory, with stars sharing laughs, photos and quiet toasts.

Beyond the glamour, the evening also made space for purpose. Through the “Toast for a Cause” initiative, held in partnership with Entertainment Tonight, celebrities raised their glasses in support of charitable causes — a moment that added meaning to the festivities and echoed conversations around impact and responsibility that increasingly resonate with younger Kenyan audiences.

Photographer German Larkin documented the night’s candid moments, capturing genuine reactions and behind-the-scenes celebrations that now join decades of Golden Globes memories. These images continue to feed the global awards-season buzz followed closely by film and fashion fans back home.

Moët & Chandon’s connection to cinema stretches far beyond the Golden Globes. The champagne has appeared in films dating back to the early days of Hollywood and has been associated with screen legends such as Audrey Hepburn, Charlie Chaplin, Marlon Brando and Julia Roberts. Over the years, it has become a familiar symbol of victory and celebration in film culture.

Recent pop-culture moments — from Leonardo DiCaprio celebrating wins to reality and fashion stars raising champagne minis — have kept the brand firmly in the spotlight, especially among younger audiences who engage with awards season through viral clips and social media highlights.

After 35 years, the Golden Globes partnership has grown into more than a sponsorship. It has become a recurring tradition that signals the start of Hollywood’s awards season — a moment keenly watched by Kenyan film lovers, fashion fans and entertainment followers alike. As another Golden Globes night fades into memory, the champagne remains part of the ritual, quietly marking the wins, losses and unforgettable moments that keep audiences talking long after the final award is handed out.