Coca-Cola Unveils ‘Charged’ Energy Drink in Kenya with Bold Flavours and Nationwide Rollout

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Coca-Cola has launched Charged, a new sparkling caffeinated beverage in Kenya, expanding its portfolio with a bold offering designed to energize consumers throughout the day.

The new drink, already introduced in markets such as India, Nepal, Vietnam, and South Africa, is now available locally in two distinct flavours—Lemon Burst and Electric Pineapple—combining refreshing taste with a caffeine boost.

A New Energy Experience

Charged is positioned as a vibrant, modern beverage targeting consumers seeking both refreshment and an energy lift. The drink’s bold identity is reflected in its packaging, which features a striking thunderbolt design symbolizing its energizing properties.

, Director of Frontline Marketing at Coca-Cola Kenya, said the launch underscores the company’s focus on innovation:

“We are excited to introduce Charged to Kenya, offering consumers the fuel they need to maximize each day. This reflects our commitment to delivering beverages that match evolving lifestyles and preferences.”

Nationwide Activation Campaign

To support the launch, (CCBA), the authorized bottler in Kenya, is rolling out a nationwide activation campaign.

The campaign will feature:

Live music and entertainment experiences
Product sampling across key locations
Consumer engagement activities

, General Manager of CCBA in Kenya, emphasized the drink’s appeal:

“Charged delivers bold new flavours designed to resonate with younger consumers, offering a refreshing way to fuel their day.”

Availability

Charged is now available across Kenya in 330ml bottles, stocked in supermarkets, retail outlets, and convenience stores nationwide.

Expanding Consumer Choice

The introduction of Charged marks another step in Coca-Cola’s strategy to diversify its beverage offerings in Kenya, tapping into growing demand for functional and energy-boosting drinks.

With its vibrant flavours, dynamic branding, and experiential rollout, Charged is set to carve out a place among Kenya’s next-generation refreshment options.