PANG Signals Expansion Initiative as Turkana DTT Pilot Reveals New Broadcasting Opportunities

The Pan African Network Group (PANG) is spearheading a Digital Terrestrial Television (DTT) Pilot Project in Kakuma Ward, Turkana County, with the goal of improving digital inclusion and expandingthe reach of Kenya’s broadcasting infrastructure.

The project, funded by the Universal Service Fund (USF) and overseen by the Communications Authority of Kenya (CA), targets underserved regions where the expansion of commercial broadcasting has been limited due to costly infrastructure.

Last week, county authorities held a stakeholder engagement event that brought together national government officials, education representatives, local leaders, and community members to discuss the project’s implementation framework and potential economic impacts.

At the event, Tamima Ibrahim, General Manager of Pan African Network Group (PANG), remarked that the pilot represents a strategic milestone in enhancing broadcast signal delivery to developing markets.

“Investing in infrastructure in overlooked regions like Turkana creates enduring advantages for the entire broadcasting system.” “By broadening signal accessibility, we are creating a basis for improved content availability, advertising growth, and increased participation in the digital economy,” remarked Tamima.

She noted that besides improving access to free-to-air television, the initiative seeks to enhance local economic activity by promoting information sharing, enhancing access to education, and increasing connectivity.

She noted that once operational, the DTT pilot is projected to provide residents with access to over 500 television and radio broadcasting services, significantly enhancing access to news, educational materials, government messages, and public service programming