Mega Growth Takes Aim at Kenyan Market with ‘Goodbye Hair Breakage’ Campaign

Mega Growth, a leading innovator in hair care products and solutions, is thrilled to announce the launch of its exciting campaign, ‘Goodbye hair breakage’, that will help women aged between 25 to 45 years, avoid hair breakage and have their hair stay healthy from the scalp to the ends.

This campaign is derived from deep believe that strong healthy hair is not just about external care but also about the internal bonds that make each and every strand. “Mega Growth is more than just a hair solution, it is a companion that understands and nurtures the unique needs of the African woman, and walks with her the journey to strong beautiful hair”

Speaking during the announcement event held at Argyle Grand Hotel, Hair Care Brand Manager, Margaret Muriithi, noted that the Mega Growth range of hair care products, containing natural oils and proteins, is research backed and is designed specifically to strengthen the African hair, protecting it against breakage.

“We understand the unique challenges faced by today’s African woman when it comes to achieving healthy and beautiful hair. That is why our scientists have been continuously researching to find out the causes of hair breakage and develop innovative solutions,” said Margaret.

“That is why today we are excited to announce this new campaign centred around our range of Relaxers, Daily Break Free leave in strengthener, Deep Strengthening treatment, Oil and lotion products, all backed up by cutting edge research, and now in a new refreshed Afrocentric pack, that will help strengthen the beautiful African Hair, natural or relaxed, and avoid breakage.”

The campaign, “Goodbye Hair Breakage” will feature a new TV Commercial and key visuals aimed at communicating the functional attributes of Mega Growth. This message will be disseminated in various channels such as trade, OOH, salons countrywide, TV and digital media platforms.

Alongside the campaign, a brand-new logo for the Mega Growth brand and new refreshed packs for the range were unveiled. The new packs are Cleaner and Afrocentric, graced by beautiful African girls. It is also crisp with reduced clutter that depicts clear variant differentiation and is proudly able to compete and stand out with contemporary competitors.

Margaret also noted Mega Growth’s commitment to providing quality products backed by research as a strong player in the hair industry.

The new Mega Growth collection will be available for purchase in cosmetic shops, leading supermarkets and selected salons countrywide from mid-April 2024.

Target Consumers

• 25-45, year old, Sec A, B, C1, and predominantly urban.

Brand offering.