Naivas Supermarket Celebrates Major Milestone with 92nd Outlet Launch

By Njeri Irungu

The country’s leading supermarket retail chain, Naivas Supermarket has opened doors of its 92nd outlet. The store is located on Kiambu’s Thindigua neighborhood and is dubbed The Brick Mall.

 This development kicks off the retailer’s expansion plan set for this year and is a step closer to store number 100 before the end of the year. A feat that will be the first to be accomplished by a supermarket chain in Kenya. The new outlet, covering more than 20,000 square feet of trading space is the new anchor tenant at The Brick Mall, along Kiambu Road and the 6th Naivas Outlet in the greater Kiambu County.

“Naivas’ heritage as a Kenyan homegrown brand has set us apart in the art of anticipating customer needs even before they voice them, this has ensured that we continually learn the science of understanding our customers and ultimately meeting them at their point of need, the most critical being freshness, quality, variety, affordability, and convenience. 33 years down the line our customers know they can trust us to deliver on these, every time they patronize us. This branch will be no different, the shopping experience promises to be wholesome as it is stocked with a variety of products ranging from fresh produce, commodities, electronics, meat products and other general products,” said Willy Kiman thei Chief commercial officer.

“The store opening comes at a very exciting period just after the launch of our seasonal campaign dubbed ‘Naivas Kikapu Kibonge’, a 9 week campaign that speaks to the hard economic situation that Kenyans are facing and promises not only Thindigua residents but all Naivas shoppers across the country of kiextra offers, kibiggie discounts and kibunda choices. We know economic times have been tough but as the Kenyan retailer of choice, we bear a duty to society to make the shopping basket heavier while ensuring it is lighter on the pocket,” added Willy Kimani.

The retailer plans to open six more stores before July 2023.