Following the introduction of the Super kid’s bouquet targeting lower bouquet subscribers on pay television Company StarTimes platform, the company embarked on a month long fun filled extravaganza to celebrate the 10 additional kid’s channels with its subscribers.
Backed by renowned MC’s Oga Obinna and Alex Mathenge, StarTimes subscribers were treated to a range of fun activities including a ride inside Africa’s 1st Graviton machine, quad bikes, bumper cars as well as bouncing castles, swimming, electric cars for the kids as DJ Jay Jey from local music channel PPP entertained subscribers.
Speaking on the initiative, StarTimes head of corporate sales Mr. Edward Wesonga noted the efforts were geared towards not only popularizing the unrivaled kid’s add-on bouquet but also giving back to subscribers for their loyalty to the brand.
“We made a deliberate decision to have a first in the industry by introducing a kid’s add-on bouquet and with its positive reception; we chose to celebrate the same with our loyal subscribers as we equally appreciate them for standing with the brand over time.” Noted Mr. Wesonga.
The super kid’s add-on bouquet has seen the addition of up to 10 more kids’ content channels to subscriber bouquets of choice thereby accessing more premium kid’s channels that have been a preserve of higher bouquets.
Subscribers have up to 30th April to enjoy access to the Super kid’s add-on bouquet where Nyota and Nova bouquet subscribers on the terrestrial and satellite television platforms respectively can renew their normal monthly bouquets and top up Ksh. 150 to access Nicklodeon, Toonami, ST Kids, Jim Jam, Da Vinci, Baby TV, Mindset Learn among other internationally acclaimed children channels.
The campaign has gone a long way towards growing subscriber value with the added channels being a confirmation of the platform’s rich content diversity that also features Kenyan produced Swahili local dramas, telenovelas, documentaries, music, sports properties, local and international news among other informative and entertaining channels.
“Our subscribers across the country have access to our diverse service options however, for the fun days, we did focus on Nairobi and its environs but we plan to grow this effort across the county moving forward as we seek to share our rewards with our loyal subscribers spread out across the country,” concluded Mr. Wesonga.