In Kenya, households face unique challenges—from managing energy consumption to balancing busy family schedules. How is Samsung using AI in home appliances to make everyday life easier for local consumers?
Kenyan families have diverse needs, from keeping electricity bills manageable to juggling demanding daily routines. Samsung’s smart appliances, which are part of the Bespoke AI and SmartThings AI ecosystem, are designed with these realities in mind. For instance, Bespoke AI refrigerators feature hybrid cooling systems that optimise performance based on usage patterns. Our washing machines recommend the most efficient wash cycles and adapt to usage conditions. These smart features help save time and energy, while giving families peace of mind in their daily routines.
Many people are curious about AI but may not fully understand how it impacts their homes day to day. Can you share examples of how Samsung appliances intelligently adapt to the needs of Kenyan families?
Absolutely. With Samsung’s SmartThings AI ecosystem, users can connect their appliances directly to their Galaxy smartphones and control them from anywhere. For example, AI Wash–enabled washing machines allow users to start cycles, adjust settings, and receive usage recommendations straight from their phones. These machines can detect load types and automatically select appropriate water levels and wash cycles, reducing both energy and water waste.
Similarly, Bespoke AI–powered refrigerators available in Kenya learn which compartments are used most frequently and adjust cooling accordingly to keep food fresh for longer. Even small but important features—such as smart notifications for filter replacements or maintenance—help households prevent problems before they occur, ensuring homes run efficiently and conveniently.
Globally, Samsung showcased its AI innovations at CES in Las Vegas this year. What were some of the most exciting developments, and how do they connect to the products available in Kenya?
CES 2026 highlighted how AI is shaping the future of homes worldwide. Samsung showcased innovations such as AI-powered kitchen companions, energy-efficient smart appliances, and home robots that learn from user behaviour. While some of these technologies are still in early development stages globally, the key takeaway is that the intelligence behind them is already being integrated into appliances available in markets like Kenya. This ensures local families benefit from global innovation that is thoughtfully adapted to their needs, reinforcing Samsung’s leadership in AI-driven home technology.
Looking ahead, how is Samsung planning to bring AI innovations from its global R&D into African markets? Are there specific features we can expect soon?
Our goal is to bridge global innovation with local realities. We are focusing on features that matter most to African households—energy efficiency, durability, smart monitoring, and ease of use. In the near future, we plan to expand our range of AI-enabled appliances that can predict maintenance needs, optimise energy usage, and integrate seamlessly with mobile applications. This means Kenyan families will continue to enjoy appliances that think ahead and adapt to their lifestyles.
As AI continues to evolve, what role does Samsung want to play in shaping the future of home appliances both globally and in Africa?
Samsung sees itself as more than a manufacturer—we are a global innovator shaping how people interact with technology in their homes. Our aim is to make AI accessible, practical, and transformative, not only in Silicon Valley or Seoul, but also in Kenya and across Africa. By combining global R&D expertise with local insights, we want every household to experience appliances that understand their needs, adapt seamlessly, and make everyday life easier. Samsung remains a trusted partner in the daily lives of our consumers
