Scent of Africa Brings ‘Eternal Legends’ Fragrance Collection to Kenya

Scent of Africa, the pan-African luxury fragrance brand, has officially launched its Eternal Legends collection in Kenya, bringing its unique perfumes to the Nairobi market. The collection is designed to celebrate the continent’s rich heritage and tell its stories through the art of perfumery.

The launch event was a testament to the growing luxury sector in Kenya, with brand representatives highlighting the importance of the Kenyan market for their expansion. Scent of Africa Sales Manager Loice Muforo expressed her excitement, noting that the brand’s arrival offers a new luxury experience and contributes to the global narrative of African-made excellence.

“Our fragrances are a testament to African ingenuity, creativity, and heritage,” Muforo said. “This is a business built on passion, and we believe it will resonate deeply with the Kenyan consumer who appreciates quality, authenticity, and a connection to their roots.”

The perfumes are a tribute to the continent, with each scent meticulously crafted by world-renowned perfumers. The brand prides itself on using precious African ingredients, such as Buchu from South Africa, Cedar from Morocco, and Vanilla from Madagascar, to create an authentic and luxurious olfactory experience.

Denis Gikunda, Managing Director of Lintons, the local retail partner, commented on the significance of the launch. “This is more than just a market entry; it is a significant business development that underscores the growing potential of Africa’s luxury sector,” Gikunda stated. He added that Kenya’s rising number of high-net-worth individuals and a discerning consumer base make it a key market for the brand’s expansion.

The launch of Scent of Africa in Kenya reinforces the country’s position as a hub for high-end brands and an influential player in the continent’s economic growth. The Eternal Legends collection is now available for purchase at Lintons stores across Nairobi.