Tanqueray and Bare Sessions Unite to Honour Eric Wainaina’s Iconic Sound in an Unforgettable Night of Music and Craft

Tanqueray, the world’s No. 1 premium gin, partnered with Bare Sessions for a live performance headlined by Kenyan music legend Eric Wainaina at the National Museums of Kenya.

Bare Sessions by JGIP Events is a distinctive platform where artists strip their songs ‘bare’ and reimagine their sound in collaboration with musical arrangers, resulting in raw and authentic interpretations. The performances place creativity and exceptional craftsmanship at the heart of the experience – values that perfectly align with what Tanqueray represents.

“The Bare Sessions platform empowers cultural tastemakers such as Eric Wainaina to prioritise authenticity and push the boundaries of their craft, resulting in masterpieces that resonate with the craftsmanship found in Tanqueray. This partnership has cultivated a space where our brand is truly brought to life by connecting Tanqueray’s commitment to delivering exceptional taste with the creative passion of musical artists,” remarked Jean Okech Nyawara, Head of Marketing, EABL Spirits Portfolio.

Guests embarked on a cocktail journey, with each creation crafted as a liquid interpretation of Eric Wainaina’s repertoire. A vibrant mix of Tanqueray No. Ten and Earl Grey Tea captured the upbeat energy of Dek Dek. Sawa Sawa was expressed through a floral-sweet cocktail infused with chamomile, highlighting the soul of Tanqueray No. Ten. Selina’s romantic lyrics were mirrored in Tanqueray Royale’s light floral notes, reflecting the song’s emotional depth, while Joka’s edgy vibe came alive in a bold creation featuring Rangpur Lime’s zesty kick.

Tanqueray remains the preeminent gin revered by connoisseurs around the world. Partnerships with platforms like Bare Sessions are a testament to its commitment to showing up in spaces where culture is created and artistry is celebrated – continuing to set the standard as the gin at the heart of elevated experiences.