Enterprise websites should welcome customers in, but too often they push customers away. Visitors bounce between buried menus, endless tabs, and thousands of articles — only to leave without the answers they came for.
That’s where Agentforce, the agentic layer of Salesforce’s digital labor platform, comes in. Acting as real-time digital concierges on Salesforce.com, autonomous AI agents engage visitors, answer questions, and route qualified leads — all without human intervention.
Why it matters: B2B websites have fallen behind rising digital expectations. While 84% of B2B buyers say an easy online experience is essential, 85% still end up frustrated by clunky, outdated sites.
Agentforce changes that — augmenting the legacy static page experience with smart, real-time engagement that converts interest into a pipeline.
Driving the news: Salesforce upgraded how it engages website visitors by replacing its legacy, rule-based chatbot with Agentforce.
Powered by the Atlas Reasoning Engine, Agentforce uses deep, contextual understanding to help visitors find the right product information and take the next step.
Visitors can ask anything from “What’s the price?” to “What’s right for a small manufacturing business?” — and Agentforce responds with smart answers, tailored content, relevant offers, or connects them with Sales when they’re ready for a deeper conversation. It’s already delivering measurable impact:
● 100,000+ AI-powered visitor conversations since launch
● 40% faster lead qualification compared to previous workflows
● Accurate answers powered by content from 2,000+ web pages and 400+ product records
● Shortened discovery journeys that that guide visitors to the right products, faster
Go deeper: Salesforce quickly built the AI agent using its low-code Agent Builder. To keep answers accurate and up to date, the team connected key systems like the website’s content management system (CMS) and product database to Data Cloud, Salesforce’s platform for bringing customer data together in one place. This setup keeps information fresh without manual updates.
What they’re saying:
“Agentforce represents a fundamental shift in digital engagement. It moves beyond transactional interactions to create meaningful, two-way conversations that anticipate customer needs and accelerate revenue growth.
This is how the future of marketing and sales unfolds: intelligent, autonomous, and deeply personalized.”— Ariel Kelman, President and CMO, Salesforce
“People come to our site with a purpose — they’re looking for answers or ready to take action. With Agentforce, we’re able to meet them in the moment and guide them to what they need faster than ever, in a way static websites and chatbots couldn’t.” said Dana Greenberg, Senior Director of Product Management at Salesforce
Piloted at Salesforce, performing for customers: As customer zero, Salesforce’s own marketing team is doing more than using Agentforce — they’re stress-testing it in real-world conditions to ensure it delivers measurable value.
That means every insight, shortcut, and optimization is built on firsthand experience. Now, customers like Fisher & Paykel are exploring how Agentforce for Marketing can help unlock similar time-saving, revenue-driving impact.
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