Alliance Formed to Champion Non-Discriminatory Development

A new civic and political movement dubbed Kenya Moja Coalition has been officially launched, calling for unity, justice, and development without discrimination under the rallying cry “Maendeleo Bila Ubaguzi.”

Timed to coincide with “Sita Sita Day,” a symbolic precursor to the historic Saba Saba Day, the coalition’s launch brought together a broad alliance of Kenyans from diverse regions, ethnicities, generations, and social classes.

Kenya Moja positions itself as a movement rooted in national healing and equitable progress, rejecting tribal arithmetic, political personality cults, and transactional politics.

“This is not a coalition of convenience but a movement of conviction. We want to build a fairer, freer, and more unified republic where all Kenyans feel seen, heard, and served,” Activist Francis Awino stated.

The coalition traces the need for its formation to decades of exclusion dating back to the 1965 Sessional Paper No. 10, which directed state resources to already privileged regions.

From the centralization of power in the 1970s to the post-election violence in 2007 and the unfulfilled promise of devolution since 2010, Kenya Moja argues that persistent inequality and political division have left many communities underserved.

The group outlined its vision to foster inclusive development, promote civic education among the youth, reject divisive politics, and demand accountability from both national and county governments.

“We’re going beyond hashtags—we’re organizing for real power at the grassroots,” Awino remarked
In the coming weeks, Kenya Moja plans to hold Mashinani forums and public rallies nationwide to engage citizens in shaping a more inclusive future.